Technical SEO · Content automation · Q4 retainers open
Technical SEO for owner-run UK businesses.
With the Search Console data to show what it did. When someone searches for what you sell, you’re what they find, and you don’t pay for the click.
Organic clicks per month, one account (domestic glazing repair), % change on its first-year average
organic sales to July 2026 — 57% of orders from 28% of the traffic
Prestige automotiveon one monthly retainer, still active
Auto locksmithsales leads from organic search, to July 2026
What PYC sells and how to buy it
PYC is the trading name of Phil Yarrow Consulting Ltd, a UK company that sells technical SEO and SEO automation services to businesses.
- Website review (the “teardown”). PYC reviews how your website earns, from tracking and revenue through Google and AI search to technical issues and what can be automated, and gives you a list of what to fix first. The fixed price is £1,500 + VAT (£1,800 in total), and it is delivered within 10 working days. To buy, click Book a teardown, pay online, then book a 30-minute kick-off on Zoom.
- Monthly SEO and automation retainer. PYC builds and maintains the pages your customers search for, using its own software to handle the repetitive parts. If you buy a teardown first, its £1,500 + VAT comes off your first month. To buy, email your brief to info@philyarrow.co.uk. PYC replies within one working day.
A prestige automotive specialist has kept PYC on a monthly retainer for more than five years.
It has stayed on a monthly RetainerA fixed monthly fee for ongoing work, rather than a one-off project. for five years and counting. Its clicks have not risen in a straight line, and the field report shows where they fell, but the work has carried on through Google’s updates rather than starting again each time.
- on a monthly retainer, still active
- 5+ years
- PYC records, Nov 2026
- of all its traffic from organic search
- 68%
- GA4, to 14 Jul 2026
- booked appointments from organic search
- 78
- GA4, to 14 Jul 2026
Separately, automating the repetitive work cut PYC’s manual SEO hours by about 80%, comparing hours logged in Toggl before and after.
Each has a field report with its dates and sources. Clients are described by sector, not named.
Read the field reports- Signage & personalisation e-commerce organic revenue to July 2026 · 2× its traffic weight £11,244
- Prestige-marque automotive specialist retained · 68% of traffic organic, to July 2026 5+ yrs
- Domestic glazing & window repair non-brand clicks, Jul–Oct year-over-year · brand flat 11×
- Auto locksmith & vehicle key replacement qualified leads from organic · 77% of new customers, to July 2026 505
- Compliance & quality-management software category head-term visibility built over 20 months Near-zero → p2
Cover the subject your customers search.
Topical authority means Google and AI tools trust you on a subject because your site covers it properly. So the work covers everything your customers ask about your trade, and those positions tend to hold when Google changes its rules.
See a topical map turn 28% of the traffic into 57% of the ordersSoftware does the repetitive work.
Doing this by hand takes more writing and upkeep than most teams can sustain. Software handles the repetitive parts, with checks before anything is published, so your site keeps growing on schedule.
See a programmatic network drive 505 leads and 77% of new customersThe person you brief does the work.
One person builds the search work, the software behind it and the reports that show whether it’s working. You deal with that one person, so nothing falls between suppliers.
See five-plus years on one retainerWho this suits, and who it doesn’t.
This takes time to pay off. It suits established, owner-run businesses with a reputation to protect, who would rather deal with one person than manage several suppliers.
- You run an established business whose website already gets some traffic from Google
- The owner or a director decides, so recommendations get acted on
- You can give it a year or more for the results to show
- You can share access to Search Console and analytics
- You would rather brief one person than manage several suppliers
- You need more enquiries within weeks: paid ads are faster
- You need the lowest monthly price: retainers start at £1,500 a month + VAT
- You want an agency with an account team: PYC is one person
Common questions.
No hedging. If the answer is “it takes months”, it says so.
- What does PYC actually do?
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PYC gets your business found on Google and in AI answers by people searching for what you sell, without you paying for each click. One person does all of it, and the results build month after month instead of starting again.
The technical version
One operator builds the whole system end to end: technical and semantic SEO (topical authority) and the automation that keeps it shipping. The goal is simple — organic search becomes your biggest source of customers, and it compounds instead of resetting every time the algorithm moves. - How does the teardown work?
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You pay £1,500 + VAT and within 10 working days you get a review of how your website earns, from tracking and revenue through Google and AI search to what can be automated, and a list of what to fix first. There is no sales call and no slide deck before you pay. After you pay, you book a 30-minute kick-off on Zoom. Monthly retainers start at £1,500 a month + VAT, and if you go on to one, the teardown fee comes off your first month.
The technical version
It is a fixed-price review of revenue and tracking, search and AI visibility, content coverage, technical foundations and automation, with a prioritised roadmap, for £1,500 + VAT, delivered in 10 working days. It is pay-first with no discovery call and no deck before you pay, followed by a 30-minute kick-off on Zoom, and the fee is credited in full against your first retainer month if you go on to work with PYC. Retainers start at £1,500 a month + VAT, scoped after the teardown. - Why does organic search compound?
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Each month’s work adds to the last. Google comes to trust a site that covers its subject well over time, so your positions tend to hold and improve. Ads stop the day you stop paying; this does not.
The technical version
Topical authority is a lasting asset. Coverage and historical data accrue over time, so rankings hold through algorithm updates and keep climbing — which is why one client has renewed the retainer for five-plus years. Paid traffic stops the day you stop paying; this does not. - Will this get me cited by AI answers?
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That is the aim. Search engines and AI tools draw on the same kind of clear, well-organised information, so the work that gets you found on Google also helps get you quoted in AI answers.
The technical version
That is the design. A content network built on entities is exactly what both search engines and large language models draw from, so the same work that ranks you in Google is what gets you quoted in AI answers. - Who does the work?
- Phil Yarrow, solo, in search since 2003 and running his own company since 2007, first in Bristol and now in Gloucester. You brief one person who holds the search infrastructure and the automation that runs it in their head at once, so nothing drifts out of context between vendors. No account managers, no handoffs, no four invoices.
- How fast will I see results?
- Honestly, months rather than weeks. A foundation phase builds coverage and history before the curve breaks upward — the glazing field report shows exactly that shape, flat then accelerating. Anyone promising instant SEO is selling a spike that will not last.
Start with a teardown.
A fixed-price review of how your website earns: what’s holding it back, and what to do about it, in order. You keep it whether or not you hire PYC afterwards.
£1,500 + VAT, paid before work starts
- Delivered in
- 10 working days
- If you then hire PYC
- Comes off your first month
- Retainers
- From £1,500 a month + VAT, scoped after the teardown
What’s included
- Where your orders and enquiries really come from, and whether the tracking can be trusted
- How your search traffic is really moving, compared like for like with a year ago
- Whether ChatGPT, Perplexity and Google’s AI answers mention you, and who they name instead
- The searches you don’t properly answer yet, and the weak pages holding the rest back
- Whether Google can crawl and index the pages that matter
- Which repetitive work can be automated, and what that would take
- What to fix first, in order, to do yourselves or hand to PYC
Phil Yarrow, in search since 2003.
PYC is Phil Yarrow. I’ve worked in search since , in-house, agency-side and through my own company since 2007, first in Bristol and now in Gloucester: 23 years. One person holds the search and the automation that runs it, so nothing drifts out of context between vendors.
The person you brief is the person who does the work. No account managers, no handoffs.