Technical SEO · Automation · Native iOS · Q3 retainers open
Search that pays for itself.
organic sales — 57% of orders from 28% of the traffic
Prestige automotiveone retainer, still shipping · #1 local
Auto locksmithsales leads from organic search
One strategist turns organic search into your biggest source of customers — building the SEO, the automation that runs it, and the app it points at, so growth compounds instead of fragmenting across vendors.
We've run search and automation for a prestige automotive brand for five-plus years. Still shipping.
Most SEO relationships churn inside a year. This one compounds: topical authority accrues with coverage and history, so the curve keeps climbing and the retainer keeps renewing. That is the whole thesis — growth that compounds instead of resetting every time the algorithm moves.
years on one retainer, still active
less manual SEO work after automation
Methodology
Retention is the metric that matters: clients keep paying because the authority keeps compounding. The 80% is pre/post hours logged in Toggl, not a marketing figure.
Active engagements are under NDA; the kinds of work are not.
Read the field reports- Signage & personalisation e-commerce organic revenue · converts at 2× its traffic weight £11,244
- Prestige-marque automotive specialist retained · 68% of traffic organic · #1 local for the marque 5+ yrs
- Domestic glazing & window repair organic clicks in the recent quarter, YoY · page 5 → page 2 ~5×
- Auto locksmith & vehicle key replacement qualified leads from organic · 77% of new customers 505
- Compliance & quality-management software category head-term visibility built over 16 months Near-zero → p2
The production line that makes it compound on schedule.
The work is production-heavy, so we automate the pipeline end to end. The network gets built and maintained faster than a human content team can sustain — which is where the efficiency comes from.
See a programmatic network drive 505 leads and 77% of new customersOne source context, owned end to end.
The search infrastructure, the automation that runs it, the reporting that proves it, and the native iOS app it points at — built by the same brain, so nothing drifts out of context or fights for credit.
See five-plus years of one owned system, still compoundingBuilt for brands that intend to compound.
The retainer rewards patience. It suits established, owner-led businesses with something to protect — the kind that would rather own one operator than coordinate a panel of them.
- You have real revenue and a reputation to protect, not a runway to burn
- You are owner-led and make decisions without a committee
- You think in years, not in 90-day growth hacks
- You are tired of briefing three vendors who each own a fragment
- You want a quick ranking spike before you flip the company
- You need the cheapest possible monthly invoice
- You want a deck and a discovery call, not a system
Questions, answered plainly.
No hedging. If the answer is "it takes months", it says so.
- What does PYC actually do?
- One operator builds three things that point the same way: technical and semantic SEO (topical authority), the automation that keeps it shipping, and the native iOS app it feeds. The goal is simple — organic search becomes your biggest source of customers, and it compounds instead of resetting every time the algorithm moves.
- How does the teardown work?
- It is a fixed-price topical-authority audit and prioritised roadmap for £1,500, delivered in 10 working days. It is pay-first with no discovery call and no deck, and the fee is credited in full against your first retainer month if you go on to work with us.
- Why does organic search compound?
- Topical authority is an asset, not a spike. Coverage and historical data accrue over time, so rankings hold through algorithm updates and keep climbing — which is why one client has renewed the retainer for five-plus years. Paid traffic stops the day you stop paying; this does not.
- Will this get me cited by AI answers?
- That is the design. A semantic content network built on entities is exactly what both search engines and large language models draw from, so the same work that ranks you in Google is what gets you quoted in AI answers.
- Who does the work?
- Phil Yarrow, solo, running search and software out of Bristol since 2004. You brief one person who holds the search infrastructure, the automation and the app in their head at once, so nothing drifts out of context between vendors. No account managers, no handoffs, no four invoices.
- How fast will I see results?
- Honestly, months rather than weeks. A foundation phase builds coverage and history before the curve breaks upward — the glazing field report shows exactly that shape, flat then accelerating. Anyone promising instant SEO is selling a spike that will not last.
Start with a teardown.
You don't have to commit to a multi-year retainer on faith. Buy a fixed-price topical-authority audit first. You get a real deliverable and a roadmap; we both find out if the work compounds before anyone signs on for the long run. Go on to retain us and the £1,500 is credited in full against your first month — so it costs you nothing but the decision.
- A topical map gap analysis — where your coverage is thin against the core and outer sections of your topic
- A web-decay pass — the pages quietly diluting your authority
- Internal-link and contextual-hierarchy review, mapped to the query network
- A prioritised roadmap you can run in-house, or hand to us as the first sprint
The teardown doubles as the retainer's first sprint. If we go on to run it, the audit is where the work already started.
One operator, the whole stack.
PYC is Phil Yarrow. I've been running search, automation and software out of Bristol since — 22 years of owning the whole stack, not a slice of it. The reason the work compounds is that one person holds the search infrastructure, the automation and the app in their head at once, so nothing drifts out of context between vendors.
You brief one person, who decides on a Friday and ships by Monday. No account managers, no handoffs, no four invoices.