Proof of Work · Issue 01 Vol. 26 · a running record

The receipts,
not the pitch.

A standing record of live retainers, read straight from Google Search Console and GA4. Real rankings, traffic, leads and revenue — sanitised for confidentiality, with every soft spot left in. New editions as the work compounds.

Read the reports Get the next issue
Preface

How to read these.

  • Straight from source. Every number is exported from Google Search Console (rankings, clicks, impressions) or GA4 (channels, leads, revenue). Nothing is modelled or embellished.
  • Sanitised identity, not results. Clients are named by sector and region only — engagements are under NDA. The numbers are untouched.
  • The window is stated. Search Console figures cover the last 16 months; GA4 channel and conversion figures are lifetime and GA4-tracked, so treat them as floors.
  • Soft spots stay in. Where clicks fell, or a channel under-performs, the Analyst’s Note says so. A report you can trust is one that admits its own caveats.

Sourced from Google Search Console and GA4 · exported 14 July 2026 · sanitised by identity, not altered. Happy to walk you through the live dashboards on a call.

  1. № 01 Signage & personalisation e-commerce
  2. № 02 Prestige-marque automotive specialist
  3. № 03 Domestic glazing & window repair
  4. № 04 Auto locksmith & vehicle key replacement
  5. № 05 Compliance & quality-management software
Report № 01 · Signage & personalisation e-commerce Retainer · E-commerce

£11,244 in organic sales, from 28% of the traffic.

The situation

A direct-to-consumer sticker store, effectively invisible for the generic category terms its buyers actually search.

The work

Built the category out as a topical map: a semantic content network of collection pages and supporting guides, with entity-complete coverage of the product space and the automation to keep it shipping.

  • Topical map
  • Semantic content network
  • Collection + content clusters
  • Automated production
The evidence
Share of visits 28%
Share of orders 57%
+131%

organic clicks, year-over-year

93%

of clicks non-brand

1,176

orders from organic search

£11,244

organic revenue (GA4-tracked)

Analyst’s note

Organic is 28% of the traffic but 57% of the orders — it converts at roughly twice the weight of every other channel. Revenue is GA4-tracked and lifetime, so read it as a floor.

The system we built
Core product category
Category hubs
  • Core category
  • Adjacent category
  • Accessory line
Products
  • Personalised product
  • Custom variant
  • Cross-sell line
Guides
  • How-to guide
  • Ideas / inspiration
  • Use cases
Category hub + product and guide spokes — the content network that owns the head term.
As recorded in the export
Search Console · Performance (organic)
Mar 2025 – Jun 2026
14,043
Total clicks
1.16M
Impressions
93%
Non-brand
Organic clicks / month Mar 2025 – Jun 2026
GA4 · organic-attributed purchases and revenue · exported 14 Jul 2026
Where it ranks now
  • category head term #3
  • category short-tail #3
  • product-line term #5
  • category + modifier #6

The pattern PYC builds for: coverage compounds into authority, authority captures non-brand demand, and non-brand demand is the traffic that buys.

This read, on your site
Report № 02 · Prestige-marque automotive specialist Retainer · 5+ years · Local service

#1 for the marque in its town, and organic drives two-thirds of the business.

The situation

An independent specialist garage for a premium car marque, competing for local search against franchised dealers with far bigger budgets.

The work

A per-town local-page network plus a deep owner-symptom content cluster — the questions drivers actually type — establishing topical authority on the marque across the whole service area.

  • Programmatic local pages
  • Owner-symptom content cluster
  • Local + technical SEO
The evidence
Organic search · share of all traffic 68%
68%

of all traffic from organic search

#1

local ranking for the marque

78

booked appointments (organic)

5+ yrs

on retainer, still shipping

Analyst’s note

Recent-window clicks softened as the early content cluster matured — but average position climbed from page 2 to the top of page 1, and the commercial local terms that fill the workshop rank #1. For a garage, that is the number that matters, not blog traffic.

The system we built
Marque specialist · service area
Local pages
  • Coastal town
  • Market town
  • Harbour town
  • Suburb
  • City fringe
  • Village
Services
  • Servicing
  • Repairs
  • Air-con
  • Pre-purchase inspection
Owner-symptom cluster
  • “why is it beeping”
  • “clunking noise”
  • “ticking on start”
  • “fan noise”
A per-town page for every town in the service area, plus an owner-symptom content cluster.
As recorded in the export
Search Console · Performance (organic)
Mar 2025 – Jun 2026
16,040
Total clicks
1.21M
Impressions
68%
Organic share
Organic clicks / month Mar 2025 – Jun 2026
GSC + GA4 · 16-month rankings and lifetime channel mix · exported 14 Jul 2026
Where it ranks now
  • marque + town #1
  • marque specialist + town #1
  • marque specialist + nearby town #3
  • marque specialist + city #7

Longevity is its own proof: five years on one retainer, with organic search built into the backbone of how the business gets customers.

This read, on your site
Report № 03 · Domestic glazing & window repair Retainer · Local trade

From page 5 to page 2, then the curve breaks upward.

The situation

A local glazing and misted-window repair business, ranking on page five for its core commercial terms — effectively unfindable.

The work

Twelve months of patient topical and local coverage building the foundation, then the compounding pays off: collection and content pages crossing into page two, and traffic accelerating.

  • Topical authority
  • Local SEO
  • Collection + content build
The evidence
Organic clicks, 16 months. Foundation (grey), then breakout (copper).
46 24

Average position · page 5 → page 2–3

~5×

organic clicks, recent quarter YoY

+22

places in average position

Analyst’s note

This is the clearest compounding curve in the portfolio: flat while coverage and history accumulate, then acceleration. It is the single best illustration of why the work takes patience — and why patience pays.

The system we built
Glazing & window repair · service area
Collections
  • Conservatory glass
  • Triple glazing
  • Made-to-measure
  • Door glass units
Local service
  • Broken glass repair · city
  • Emergency glass repair
  • Misty windows · city
Explainers
  • Why double glazing fails
  • Toughened vs laminated
  • U-values explained
Commercial collection pages, local service pages and an explainer content cluster.
As recorded in the export
Search Console · Performance (organic)
Mar 2025 – Jun 2026
2,317
Total clicks
197K
Impressions
46 → 24
Avg position
Organic clicks / month Mar 2025 – Jun 2026
GSC · 16-month organic clicks and position · exported 14 Jul 2026
Where it ranks now
  • misty windows + city #7
  • double glazing repairs near me #11
  • window pane replacement climbing —

Topical authority is not a spike you buy. It is an asset that compounds — and the curve is what compounding looks like.

This read, on your site
Report № 04 · Auto locksmith & vehicle key replacement Retainer · Regional lead-gen

505 qualified leads from organic, and 77% of all new customers.

The situation

A mobile auto-locksmith competing across a region for high-intent, emergency-driven searches — the kind that convert fast when you rank.

The work

A per-marque key-replacement network and per-area service pages, anchored by a genuinely authoritative technical guide that owns a query set competitors ignore.

  • Programmatic service pages
  • Per-marque coverage
  • Technical authority content
The evidence
Organic search · share of new customers 77%
38 19

Average position · page 4 → page 2

77%

of new customers from organic

505

qualified leads (organic)

3,045

completed enquiries (organic)

161

queries ranking in the top 3

Analyst’s note

Total clicks fell over the window as an early viral guide matured — stated plainly. But average position improved ~20 places to page two, 161 queries now rank top-three, and organic is the dominant source of actual leads. Quality replaced raw volume.

The system we built
Auto locksmith · region
Per-marque keys
  • Ford
  • VW
  • Vauxhall
  • Audi
  • Mercedes
  • Jaguar
  • Land Rover
  • Kia
  • Renault
  • Honda
Per-area
  • City
  • Nearby city
  • County
  • Adjacent county
Technical authority
  • Immobiliser guide
  • Key-fob programming
  • Central-locking fixes
A page for every marque and every service area, plus a flagship technical guide.
As recorded in the export
Search Console · Performance (organic)
Mar 2025 – Jun 2026
13,582
Total clicks
161
Top-3 queries
77%
Organic share
Organic clicks / month Mar 2025 – Jun 2026
GA4 · organic-attributed leads · exported 14 Jul 2026
Where it ranks now
  • mobile car key replacement + city #3
  • transit immobiliser reset #3
  • car key replacement + city #6
  • auto locksmith + city #8

For a lead-gen trade, rankings are only worth what they convert. Here organic search is 77% of the customer pipeline.

This read, on your site
Report № 05 · Compliance & quality-management software Retainer · B2B SaaS · Foundation

Category visibility from near-zero to page-2 rankings on head terms.

The situation

A B2B compliance-software brand invisible for the competitive category head terms that define its market.

The work

Dedicated category pages and a compliance-topic content programme, building non-brand visibility in a space where the head terms are hard-won and slow to move.

  • Category page architecture
  • B2B topic programme
  • Entity coverage
The evidence
Organic search · share of traffic 17% and climbing
3×+

non-brand impressions growth

36→24

average position on head terms

Analyst’s note

The honest one. The rankings foundation is built and improving, but organic is not yet a demo engine — it drove only a handful of booked meetings. This is a leading indicator, not a finished result. We show the in-progress work too.

The system we built
Compliance software · category
Category pages
  • Head term
  • Head term 2
  • Category acronym
  • Flagship feature
Product
  • Product overview
  • Integrations
Topic programme
  • Vertical A
  • Vertical B
  • Vertical C
  • Use-case content
Category pages for each head term, fed by a compliance-topic content programme.
As recorded in the export
Search Console · Performance (organic)
Mar 2025 – Jun 2026
771K
Impressions
4,409
Total clicks
36 → 24
Avg position
Organic clicks / month Mar 2025 – Jun 2026
GSC · 16-month non-brand impressions and position · exported 14 Jul 2026
Where it ranks now
  • mid-tail category term #6
  • category head term #12
  • category acronym #29
  • primary head term building #47

Not every report is a victory lap. Competitive B2B head terms take time; the foundation is laid and moving the right way.

This read, on your site
The through-line Five businesses, one pattern

Coverage compounds into authority. Authority captures demand. Demand pays.

Across five sectors — e-commerce, automotive, trades, SaaS — the same engine: topical authority, built and automated end to end, turning organic search into the primary way each business gets customers. Where it is still building, we say so.

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