One operator, the whole stack.

PYC is Phil Yarrow. I’ve been running search, automation and software out of Bristol since 2004 — 22 years of owning the whole stack, not a slice of it.

The reason the work compounds is that one person holds the search infrastructure, the automation that runs it, and the native iOS app it points at in their head at once — so nothing drifts out of context or fights for credit between vendors. You brief one person, who decides on a Friday and ships by Monday. No account managers, no handoffs, no four invoices.

What I actually do

1. Technical & semantic SEO. Topical authority — a semantic content network built on entities, engineered to rank, get cited by AI answers, and hold through algorithm updates instead of evaporating with the next one.
2. The automation that runs it. The production pipeline that lets the network get built and maintained faster than a human content team can sustain — which is where the efficiency comes from.
3. Native iOS. Swift and SwiftUI apps, built by the same brain that owns the search and the automation, so the whole system points the same way.

The evidence

Active engagements are under NDA; the results are not. Every number in the field reports is drawn from the client’s real Search Console and GA4 exports, sanitised by identity and never altered — including the in-progress ones.

• Signage & personalisation e-commerce organic revenue · converts at 2× its traffic weight £11,244
• Prestige-marque automotive specialist retained · 68% of traffic organic · #1 local for the marque 5+ yrs
• Domestic glazing & window repair organic clicks in the recent quarter, YoY · page 5 → page 2 ~5×
• Auto locksmith & vehicle key replacement qualified leads from organic · 77% of new customers 505
• Compliance & quality-management software category head-term visibility built over 16 months Near-zero → p2