Phil Yarrow, in search since 2003.

PYC is me, Phil Yarrow. I’ve worked in search since 2003, first in Bristol and now in Gloucester: 23 years, in-house, agency-side and through my own company, which I’ve run since 2007.

I work alone, so the person you brief is the person who does the work: the search, the automation that runs it and the analysis behind every number on this site. No account managers, no handoffs.

Track record

1. 2003 to 2004 Search engine marketing at Active Quotes plc.
2. 2005 philyarrow.co.uk goes live. Archived copy
3. 2005 to 2007 Search engine marketer at Select Property: paid and organic search for property investment in Dubai, Spain, Bulgaria and Turkey.
4. 2007 Director of Phil Yarrow Consulting Ltd, incorporated on 4 June, and launched Bristol SEO for local businesses. Companies House
5. 2012 to now Search manager at STIRLING Digital Media, alongside PYC: link building and search for the agency’s clients, including hotel and travel sites, travel agencies, Formula 1, life insurance, a social network, and an e-commerce business selling safes and outdoor security products.
6. Over the years Built the SEO automation pipeline that runs my client work, now described in the automation guide. The guide
7. 2021 to now One PYC retainer client, a prestige automotive specialist, for more than five years and still running. Field report
8. 2025 to 2026 Built korvex.
9. 2026 Published the field study of five accounts, then rebuilt its figures for Google’s September 2025 reporting change, and the analysis tools behind the notes. Field study

Clients are described by sector, not named. Employers match my LinkedIn profile.

What I actually do

• Technical & semantic SEO. Topical authority — a network of pages built around the things your customers search for, so the whole subject is covered.
• The automation that runs it. The production pipeline that lets the network get built and maintained faster than a human content team can sustain — which is where the efficiency comes from.

The evidence

Active engagements are under NDA; the results are not. Every number in the field reports is drawn from the client’s real Search Console and GA4 exports, sanitised by identity and never altered — including the in-progress ones.

• Signage & personalisation e-commerce organic revenue to July 2026 · 2× its traffic weight £11,244
• Prestige-marque automotive specialist retained · 68% of traffic organic, to July 2026 5+ yrs
• Domestic glazing & window repair non-brand clicks, Jul–Oct year-over-year · brand flat 11×
• Auto locksmith & vehicle key replacement qualified leads from organic · 77% of new customers, to July 2026 505
• Compliance & quality-management software category head-term visibility built over 20 months Near-zero → p2