#1 for the marque in its town, and organic drives two-thirds of the business.
An independent specialist garage for a premium car marque, competing for local search against franchised dealers with far bigger budgets.
The workA per-town local-page network plus a deep owner-symptom content cluster — the questions drivers actually type — establishing topical authority on the marque across the whole service area.
- Programmatic local pages
- Owner-symptom content cluster
- Local + technical SEO
of all traffic from organic search
local ranking for the marque
booked appointments (organic)
on retainer, still shipping
Recent-window clicks softened as the early content cluster matured — but average position climbed from page 2 to the top of page 1, and the commercial local terms that fill the workshop rank #1. For a garage, that is the number that matters, not blog traffic.
- Coastal town
- Market town
- Harbour town
- Suburb
- City fringe
- Village
- Servicing
- Repairs
- Air-con
- Pre-purchase inspection
- “why is it beeping”
- “clunking noise”
- “ticking on start”
- “fan noise”
- marque + town #1
- marque specialist + town #1
- marque specialist + nearby town #3
- marque specialist + city #7
Longevity is its own proof: five years on one retainer, with organic search built into the backbone of how the business gets customers.
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