From page 5 to page 2, then the curve breaks upward.
The situation
A local glazing and misted-window repair business, ranking on page five for its core commercial terms — effectively unfindable.
The work
Twelve months of patient topical and local coverage building the foundation, then the compounding pays off: collection and content pages crossing into page two, and traffic accelerating.
Topical authority
Local SEO
Collection + content build
The evidence
Organic clicks, 16 months. Foundation (grey), then breakout (copper).
46→24
Average position · page 5 → page 2–3
~5×
organic clicks, recent quarter YoY
+22
places in average position
Analyst’s note
This is the clearest compounding curve in the portfolio: flat while coverage and history accumulate, then acceleration. It is the single best illustration of why the work takes patience — and why patience pays.
The system we built
Glazing & window repair · service area
Collections
Conservatory glass
Triple glazing
Made-to-measure
Door glass units
Local service
Broken glass repair · city
Emergency glass repair
Misty windows · city
Explainers
Why double glazing fails
Toughened vs laminated
U-values explained
Commercial collection pages, local service pages and an explainer content cluster.
As recorded in the export
Search Console · Performance (organic)
Mar 2025 – Jun 2026
2,317
Total clicks
197K
Impressions
46 → 24
Avg position
Organic clicks / monthMar 2025 – Jun 2026
GSC · 16-month organic clicks and position · exported 14 Jul 2026
Where it ranks now
misty windows + city#7
double glazing repairs near me#11
window pane replacementclimbing—
Topical authority is not a spike you buy. It is an asset that compounds — and the curve is what compounding looks like.